Promotion Best Practices

When creating promotions in Deducto, following these best practices will help ensure your promotional campaigns run smoothly and effectively.

Choose a clear and concise naming convention. Promotion names are shown to customers in the cart and at checkout, so write them the way you want shoppers to read them.

Use round numbers with deliberate gaps (10, 20, 30 rather than 1, 2, 3). This makes it easy to insert a new promotion between two existing ones without renumbering everything.
Higher-priority promotions run first, so put your most important or most restrictive promotions at the top.

Use Continue (the default) when this promotion can coexist with others. This is the right choice for most promotions.
Use Stop when this promotion should be the ceiling: once it applies, no further non-Final promotions run. Good for scenarios like a loyalty-tier discount that should not stack with anything else.
Use Exclusive when you have a set of competing promotions where only one should ever apply. All Exclusive promotions are evaluated first; as soon as one applies, the rest are skipped. Use this for competing welcome-offer variants where you want Deducto to pick the best fit, not stack them.

Enable Lock Affected Items on Item Group promotions when the discounted items shouldn't also receive a Whole Cart discount. Without locking, a cart could receive an item-level discount and then a Whole Cart percentage off on top.
Leave it disabled when stacking is intentional, for example a group-level bundle price alongside a site-wide free shipping offer.

Use Item Group when the discount targets specific products (a brand sale, a buy-2-get-1, a bundle price).
Use Whole Cart for blanket discounts on the full order, free shipping over a threshold, or gift items.
Use Whole Cart (Final) specifically for free shipping and promotional gift items that should run on top of all other discounts.

Use product collections or categories instead of individual products where possible. Targeting by category means new products are picked up automatically as your catalogue grows.
Set minimum purchase requirements to protect margins.
Avoid overlapping conflicting promotions.

Test in a non-production environment before launching.
Test promotions with various cart combinations, including edge cases like carts that are just under or just over a threshold.
Check promotion stacking behaviour, especially when using Stop or Exclusive actions.
Review all customer-facing messages.
Monitor promotion usage after launch and watch for unusual redemption patterns.

Regularly review active promotions and disable or delete those that are no longer needed.
Before deleting a promotion, export its usage data and coupon codes if you need to keep a record.
Update product lists and categories as your inventory changes.